Cinema ticket sales are at an almost all time low thanks in
no small part to online movie streaming services such as Netflix and Love Film.
Consumers are increasingly choosing the comfort and convenience of their own
living rooms when it comes to viewing films over making the trip to their local
theatre. This leaves the motion picture industry not just in Hollywood, but the
world with the challenge of enticing customers to get off the couch back and into
theatre seats again. Innovation in theatres could be the key to countering this
problem. Right now there are 40 cinemas in South Korea featuring this new
‘ScreenX’ technology, a new type of cinema screen experience developed by
cinema group ‘CJ CGV’. It uses the theatre walls as supplemental screens to
give people a near panoramic 270-degree movie viewing experience. It’s an
entirely new production process so don’t expect to be seeing many films made
for especially for ScreenX any time soon. Could ScreenX technology be the next
IMAX?
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